Build memories, Personal Growth and Events

We’re back after an exciting summer and in this episode I’m sharing three powerful lessons that my experiences over the summer reminded me of:
Why the best brands don’t just sell products – they help people build memories.
Why growth only happens when you step outside your comfort zone.
And why events still matter in a digital-first world.
Marketing Ninja Unleashed is back – and it’s all about building marketing that connects, lasts, and actually works.

 

Meet Shan Patel - Data Expert!

In this episode of Marketing Ninja Unleashed, I sit down with my very first guest of Season 3 – my husband, Shan Patel.

Shan is a data and Snowflake expert, and someone who knows how to turn numbers into insights that actually drive decisions. We talk about where businesses should start with data, the biggest mistakes they make, and why keeping it simple is often the smartest move.

It’s a mix of data, storytelling, and a little bit of fun – I hope you enjoy this one as much as we did recording.

Contact Shan for your data needs at Shan.patel@ometis.co.uk or find out more about what they do on their website: https://ometis.co.uk/

 

Perfection, Becoming a strong decision maker, Junior marketers

In this episode, I’m diving into the 80-20 rule – how letting go of perfection helps you actually get things done. I’ll share how learning to think on my feet has made me a stronger planner and decision-maker, even as someone who loves structure. And I’m also talking about why early-career marketers need to be careful if they’re not reporting into another marketer – because that’s when roles can easily blur, and expectations can get messy.

It’s an honest, practical episode about progress, confidence, and protecting your value as a marketer.

 

Meet Ed Cooper - Action Coach

In this episode, I’m joined by Ed Cooper – Director and Business Coach at ActionCOACH – to talk all things business growth and mindset.

We dive into how business owners can step back from the day-to-day, create the right systems for growth, and lead with clarity. It’s an inspiring and practical conversation for anyone looking to grow their business without burning out.

 

More than Social Media, Nerves when presenting, Dubai show

In this episode, I talk about how marketing isn’t just about social media, ads, emails, or the fancy graphics – it’s about how you make people feel. I discussed how I overcame my nerves at my recent presentation and created a song using Suno https://suno.com/home
I also saw first hand how the show we saw in Dubai used all the senses to make it unforgettable and how customer service is also a huge part of your marketing!

 

Meet Séan Smith - Data Expert

In this episode we talk to Séan Smith from Infosmith about AI readiness in the data world, the steps businesses should be taking to be AI ready and how objectives are so important when it comes to planning your data. You can contact Séan from Infosmith by emailing Séan at sean@infosmith.co.uk or visit https://infosmith.co.uk and connect with Sean on Linked In here

 

Connection, running events, the right audience, Black Friday & Christmas marketing

In this episode of Marketing Ninja Unleashed, I’m reflecting on why connection matters more than ever – both in marketing and in business.

I talk about how running events helps brands show they care, why identifying the right audience is the foundation of every great campaign, and how to get the most from your Black Friday efforts (hint: it’s all about the follow-up).

Plus, I share practical Christmas campaign ideas for professional service businesses looking to build stronger relationships and end the year on a high.

 

Meet Annie Rea - Physiotherapist

In this episode, I’m interviewing Annie Rea – Business Owner and Physiotherapist at Natural Elements Physiotherapy in Groby and Loughborough and we talk about the constraints that physios are facing with marketing online plus the regulations that are coming in to protect industries offering advice. You can reach Annie and her team through her website: https://www.thenaturalelements.co.uk/ or by calling 0116 367 6472

 

Long term success, Mergers & Acquisitions, Personal resilience

In this episode, I’m diving into what growth really means – for your brand and for you.

I’ll be sharing how to measure brand awareness in a way that actually drives long-term success, what small businesses can learn from the rise in mergers and acquisitions, and how dealing with redundancy helped me build resilience both personally and professionally.

Plus, I’ll explore one of my favourite quotes from Vinh Giang – “You’re a direct reflection of the five people you spend the most time with” – and why surrounding yourself with the right people matters more than ever.

It’s all about growth, mindset, and building brands that last.

 

Meet Kam Samji - Wills & Probates

In this episode of Marketing Ninja Unleashed, I sit down with Kam Samji who is the founder of KRS Estate Planning and FindABiz Networking in Kirby Muxloe.

Kam recently moved from a serviced office to a street-level location, and Kam reminds us that great marketing isn’t just about visibility – it’s about connection, trust, and being part of your community. If you haven’t sorted out your Will yet – get in touch with Kam at https://www.krsep.co.uk/ and if you’re interested in visiting the Kirby Muxloe networking group (for FREE) – register your details here: https://findabiznetworking.com/groups/kirby-muxloe/

 

Mindset of a business owner, Secret Sauce, Storytelling

In this episode of Marketing Ninja Unleashed, I’m diving into the mindset behind running a business – the part no one sees but every business owner feels. I share how the book The Secret Sauce helped me shift my thinking, the signs of overwhelm you should never ignore, and why storytelling is the biggest competitive advantage family businesses have. If you want clarity, confidence and connection in your marketing, this episode is for you.

 

Meet Kieron Edwards - Ethical Housebuilder

In this episode, I sit down with Kieron Edwards to talk about why success in business isn’t just about growth – it’s about doing things properly. We dive into why quality always beats quantity, how to build a business that lasts, and the importance of looking after yourself along the way. If you’re looking to build your dream home or extend your property by ethical builders – get in touch with Kieron by visiting his website: https://kieronedwards.co.uk/ or giving him a call on 07525 437 016.

 

Season 3 wrap up - New Years resolutions & Thank you

It’s the final episode of Season 3 of Marketing Ninja Unleashed – and what a year it’s been! In this episode, I’m wrapping up 2025 with some honest reflections, practical advice, and a look ahead to what 2026 could bring for your business.

We’re talking:

• How to plan meaningful, non-cliché New Year marketing
  Why I’m already preparing Valentine’s & Mother’s Day campaigns for e-commerce clients
• New Year’s resolutions every business should consider
• The surprising success of my most popular (and vulnerable) video this year
• A Christmas message from me – and a big thank you to all our guests and supporters
• Plus a quick look back at my highlights from 2025!

A perfect episode for business owners who want to finish the year strong and step into 2026 with clarity, intention and confidence.