Branding, brand strategy and marketing strategy, profitable customers

Season 5 is here – and it’s the biggest one yet. Two cameras, five guests, and me fully on screen for the first time, which is nerve-wracking in a way I talk about honestly in this episode.

We also cover the difference between branding, brand strategy and marketing strategy – because they really aren’t the same thing – and I share one of the most useful exercises you can do for your business right now: finding your most profitable customer.

 

Guest Episode - Kam Samji

I met Kam Samji at his own networking group, FindABiz in Kirby Muxloe – which I’m now a member of. And the more I’ve got to know Kam around that table, the more I’ve appreciated not just what he does, but how he does it.

Kam has over 25 years of experience dealing with Wills, Powers of Attorney and Probate work – initially in the traditional private sector and now through his own business, KRS Estate Planning. He set up the business with one clear aim: to make estate planning straightforward and accessible for individuals and families across Leicester and Leicestershire. It’s an area a lot of people put off thinking about and Kam is the person who makes those conversations feel a lot less daunting.

In this episode, Kam talks about something I think every business owner needs to hear – how to handle difficult conversations, what good networking really looks like and the values that drive everything he does. Get in touch with by visiting https://www.krsep.co.uk/ or coming to visit his networking group https://findabiznetworking.com/groups/kirby-muxloe/

 

Perfection, Personal Brand, Data in your business

This episode is all about showing up – even when it’s uncomfortable. I talk about why perfection is overrated and how chasing it quietly erodes your confidence, how I finally got over myself and started building my personal brand as a self-confessed introvert, and why your customers’ words will always be more powerful than yours.

Plus, how to use the data you already have in your business to make your marketing sharper – with real examples for professional services and ecommerce.

 

Guest Episode - Jay Morjaria

I love this podcast because it gives me a chance to bring brilliant people into your world, and today’s guest is a great example. Jay Morjaria is a storytelling consultant who helps founders take their own journey and turn it into something that actually wins clients.
A big part of Jay’s story is a chronic pain journey that forced a level of self-awareness most of us never go looking for, and that became the foundation of everything he does today. He works with wellbeing professionals, coaches, and service based business owners to help them find the part of their story they can’t see themselves and he’s got a really interesting take on making sure AI amplifies your real voice rather than averaging you out. If you’d like to get in touch with Jay, you can find him on Linked In https://www.linkedin.com/in/jaymorjaria/ or drop him an email at jay@veryclearthinking.com

 

Marketing Foundations, Internal culture and events

Everything in marketing rests on foundations – and this episode is about getting them right. I cover what it really means to have a meaningful purpose, vision and values, why your internal culture is the foundation of your marketing (not separate from it), and how to run events that people actually remember.

I also share a story from Dubai that I haven’t been able to stop thinking about – and what an infinity pool on the fiftieth floor taught me about brand experience.

 

Guest Episode - Dylan Chauhan

Today’s guest is Dylan Chauhan, Dylan and I are actually distant family – we knew we worked in the same field but had never really connected, until a social media event in Leicester finally brought us together.
Dylan is the founder of DC Socials. Just 15 months in, and he’s already leading a team of four videographers and content creators. He’s also the person behind the camera for all of my own videos – because if you know me, you’ll know I still can’t stand hearing my own voice or seeing myself on screen.

In this episode, Dylan shares what he’s learned from managing multiple social accounts, the hard truths about what actually works, and why taking care of yourself is just as important as taking care of your business.

Find Dylan on Instagram https://www.instagram.com/dc.socials/ or drop him a message on 07519 591668.

 

Growth - Personal and Business, Redundancy Mindset

Your business cannot outgrow you – and this episode is about growth at every level. We cover the different ways businesses actually grow (it’s not just more customers), what personality profiling has taught me about leadership, and something I haven’t talked about on the podcast before: redundancy, what it did to my confidence, and what I know now that I wish I’d known then.

I also answer the question I get asked most – how do I come across as confident when I’m nervous almost every time?

 

Coming soon

Publish date: 21 August

 

Coming soon

Publish date: 28 August