Learn more about Marketing
At You and Your Story, we’re here to help you be better in marketing role or do your own marketing better!
Your abandoned cart series
As an ecommerce business owner, you probably see it all the time - a customer adds something to their basket, then disappears. Most businesses just shrug and say, “Well, they changed their mind.”Maybe.Or maybe they got distracted.Or they weren't quite sure.Or they...
Maslow’s Hierarchy of Needs
You've probably come across Maslow's hierarchy of needs before - that little triangle that starts with basic survival and moves up to self-actualisation. What does that have to do with marketing? Everything. Every customer you're trying to reach is somewhere on that...
The Pregnant Man – Genius
The Pregnant Man - This brilliant ad campaign was created by Saatchi & Saatchi in 1970.Aimed at men with one simple question; Would you be more careful if it was you that got pregnant?The story behind this is incredibly inspiring and what made me go into the...
Google ads for service-based businesses
Something I get asked about all the time: “Do Google Ads work for service-based businesses?” The short answer – of course, but only if you do them right. With service businesses you’re often not selling something someone can buy on the spot. You’re selling trust. A...
Staff-led marketing
Why Staff-Led Marketing is on the rise When we're constantly seeing slick product shots, polished ads, and carefully curated brand messages, there's something refreshingly honest about marketing that features real people, especially the ones behind the scenes. That’s...
When advertising goes wrong…
I love a good advert, and when I remember one, it's usually because it triggers some kind of emotion in me.The advert that I saw made me laugh, but not for the right reasons, sadly! Picture this, I was at King's Cross underground station waiting for the tube, and I...
The Power of Personal Branding
Is it time to take a closer look at your personal branding? Marketing professional Reena Patel explains why this is key to success! How much time have you spent thinking about your personal branding? And why does this matter? As...
What does being a Chartered Marketer mean?
Being a Chartered Marketer isn’t just a title, there’s so much more to it. Read on to find out what a Chartered Marketer actually is!
Reena’s Story
I’ve spent years building my story; overcoming challenges, learning and educating myself, helping others wherever I can, so here’s a little insight into me – the face behind You and Your Story! The only way is up I knew I wanted to work with people when I was fired...
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We’re looking forward to shouting about You and Your Story.