The Pregnant Man – Genius

The Pregnant Man – Genius

The Pregnant Man – This brilliant ad campaign was created by Saatchi & Saatchi in 1970.Aimed at men with one simple question; Would you be more careful if it was you that got pregnant?The story behind this is incredibly inspiring and what made me go into the...
Staff-led marketing

Staff-led marketing

Why Staff-Led Marketing is on the rise When we’re constantly seeing slick product shots, polished ads, and carefully curated brand messages, there’s something refreshingly honest about marketing that features real people, especially the ones behind the...
When advertising goes wrong…

When advertising goes wrong…

I love a good advert, and when I remember one, it’s usually because it triggers some kind of emotion in me.The advert that I saw made me laugh, but not for the right reasons, sadly! Picture this, I was at King’s Cross underground station waiting for the...
What does being a Chartered Marketer mean?

What does being a Chartered Marketer mean?

Marketing is one of those subjects that doesn’t sit still so learning on the job and off the job is really important to stay on top of trends and technology. Being a Chartered Marketer means I have to do CPD and this lets me learn from professional bodies for the...