by Reena | Jul 21, 2025 | Uncategorized
As an ecommerce business owner, you probably see it all the time – a customer adds something to their basket, then disappears. Most businesses just shrug and say, “Well, they changed their mind.”Maybe.Or maybe they got distracted.Or they weren’t quite...
by Reena | Jul 10, 2025 | Blogs
You’ve probably come across Maslow’s hierarchy of needs before – that little triangle that starts with basic survival and moves up to self-actualisation. What does that have to do with marketing? Everything. Every customer you’re trying to...
by Reena | May 9, 2025 | Blogs, Marketing
The Pregnant Man – This brilliant ad campaign was created by Saatchi & Saatchi in 1970.Aimed at men with one simple question; Would you be more careful if it was you that got pregnant?The story behind this is incredibly inspiring and what made me go into the...
by Reena | May 6, 2025 | Uncategorized
Something I get asked about all the time: “Do Google Ads work for service-based businesses?” The short answer – of course, but only if you do them right. With service businesses you’re often not selling something someone can buy on the spot. You’re selling trust. A...
by Reena | Apr 17, 2025 | Marketing
Why Staff-Led Marketing is on the rise When we’re constantly seeing slick product shots, polished ads, and carefully curated brand messages, there’s something refreshingly honest about marketing that features real people, especially the ones behind the...
