Maslow’s Hierarchy of Needs

Maslow’s Hierarchy of Needs

You’ve probably come across Maslow’s hierarchy of needs before – that little triangle that starts with basic survival and moves up to self-actualisation. What does that have to do with marketing? Everything. Every customer you’re trying to...
The Pregnant Man – Genius

The Pregnant Man – Genius

The Pregnant Man – This brilliant ad campaign was created by Saatchi & Saatchi in 1970.Aimed at men with one simple question; Would you be more careful if it was you that got pregnant?The story behind this is incredibly inspiring and what made me go into the...
When advertising goes wrong…

When advertising goes wrong…

I love a good advert, and when I remember one, it’s usually because it triggers some kind of emotion in me.The advert that I saw made me laugh, but not for the right reasons, sadly! Picture this, I was at King’s Cross underground station waiting for the...
The Power of Personal Branding

The Power of Personal Branding

Is it time to take a closer look at your personal branding? Marketing professional Reena Patel explains why this is key to success! How much time have you spent thinking about your personal branding? And why does this matter? As a marketing professional with over 15...
What does being a Chartered Marketer mean?

What does being a Chartered Marketer mean?

Marketing is one of those subjects that doesn’t sit still so learning on the job and off the job is really important to stay on top of trends and technology. Being a Chartered Marketer means I have to do CPD and this lets me learn from professional bodies for the...
Reena’s Story

Reena’s Story

I’ve spent years building my story; overcoming challenges, learning and educating myself, helping others wherever I can, so here’s a little insight into me – the face behind You and Your Story! The only way is up I knew I wanted to work with people when I was fired...